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9789144015590

New Service Development and Innovation in the New Economy

New Service Development and Innovation in the New Economy

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Product details

  • ISBN-13: 9789144015590
  • ISBN: 9144015593
  • Publisher: Utbildningshuset/Studentlitteratur

AUTHOR

Edvardsson, Bo, Gustafsson, Anders, Johnson, Michael D.

SUMMARY

Most companies that want to compete in today's markets try to differentiate thenselves with the innovative services. New Service Development and Innovation in the New Economy focuses on the introduction and development of new competitive services. Practical tools for the process are provided together with valuable insights into the theoretical methods for the development of new services.Edvardsson, Bo is the author of 'New Service Development and Innovation in the New Economy' with ISBN 9789144015590 and ISBN 9144015593.

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