Zippo : An American Legend: A Collector's Companion

George Blaisdell's lifetime-guaranteed lighter -- the Zippo -- has become an icon, instantly recognizable for its simplicity of design. Blaisdell designed the first Zippo in 1933; he sold just 82 units in the first month of business. But it was advertised as the windproof lighter & taken up by GIs in WW2, & grew to be one of the great advertising icons of the century. Now the more than 300 million lighters that have left the Zippo Manufacturing Co. in Bradford, PA, have become highly collectible. This book shows how the Zippo became an American Legend & tells the complete history of the lighter from its beginning to the present day. It discusses Zippo in entertainment, in advertising & in the movies, & provides essential advice & info. for collectors. Color photos.Baer, Avi R. is the author of 'Zippo : An American Legend: A Collector's Companion', published 2003 under ISBN 9780756769369 and ISBN 0756769361.