4905038

9780139720352

Writing for the Mass Media

Writing for the Mass Media
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  • ISBN-13: 9780139720352
  • ISBN: 0139720359
  • Publisher: Prentice Hall PTR

AUTHOR

Stovall, James Glen

SUMMARY

Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing structures required for public relations ( and covers all major areas of media, including the World Wide Web. For writers interested in media writing.Stovall, James Glen is the author of 'Writing for the Mass Media' with ISBN 9780139720352 and ISBN 0139720359.

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