4106952
9780471857211
What is Professional Writing? Journalistic Organization. How to Get Started and Keep Going. Racing to Deadline. Editing: Avoiding the Trite. Editing: Deleting and Revising. Advertising Persuasion. Advertising Copywriting. Direct Responses with Direct Mail. Direct-Mail Letters. Applying the Techniques. Special Assignments. Style, Style, and Style. Like the Pros. Appendix. Index.Bacon, Mark S. is the author of 'Write like the Pros: Using the Secrets of Ad Writers and Journalists in Business' with ISBN 9780471857211 and ISBN 0471857211.
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