World's Greatest Brands: An International Review by Interbrand

The importance of brand-name identification is not taken lightly (especially by their owners). It can make or break an organization. By focusing on over 300 of the world's leading trademarks, Interbrand provides an overview of the brand arena. Industries covered range from automobiles to financial services. Describes what makes each brand powerful and how each is differentiated from its competitors on a brand-by-brand basis. Also explores branding trends in different industries and countries.Interbrand Group Staff is the author of 'World's Greatest Brands: An International Review by Interbrand' with ISBN 9780471572831 and ISBN 0471572837.