Wired Words: Language Is the New Identity

On the Web, language is everything. A brand needs to live, to speak, to communicate. Customers are no longer passive listeners to corporate messages. They are communication partners involved in an interactive process. Words are the new oxygen of corporate identity. This book looks at wired words and what they mean for the organization they influence. Including examples of the good, the bad, and the ugly, Wired Words examines the power of language in reinforcing corporate identity in the e-world. It is the first book to link language, identity, and corporate survival. Read Wired Words and you'll be able to analyze the personality of your business and develop a coherent tone of voice and approach that will help build and strengthen its brand impact.Morris, Steve is the author of 'Wired Words: Language Is the New Identity' with ISBN 9780273650904 and ISBN 0273650904.