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9780201563818

Winning at New Products Accelerating the Process from Idea to Launch

Winning at New Products Accelerating the Process from Idea to Launch
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Product details

  • ISBN-13: 9780201563818
  • ISBN: 0201563819
  • Publisher: Perseus Books Group

AUTHOR

Cooper, Robert G.

SUMMARY

A fully updated and revised edition of a proven and popular resource. With new success factors and new examples, this edition continues to provide up-to-date, practical, step-by-step guidelines for conceiving, developing, and successfully launching new consumer products.Cooper, Robert G. is the author of 'Winning at New Products Accelerating the Process from Idea to Launch' with ISBN 9780201563818 and ISBN 0201563819.

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