When the Caffeine Wears Off De-Hyping the New Economy

Go behind the scenes of the New Economy in this compelling firsthand account written by a Fortune 500 company's e-commerce manager. Often funny, occasionally shocking, but always on target, When the Caffeine Wears Off recounts the efforts of a century-old firm to gain a foothold in the online world. Starting in August 1999, as the hype surrounding the Internet was reaching its peak, When the Caffeine Wears Off candidly reveals how the consultants, entrepreneurs and others involved with the New Economy really behave outside the public view. Filled with real-world lessons from the trenches, When the Caffeine Wears Off is a must-read for businesspeople and anyone else who wants to understand the inner workings of the New Economy and earn a profit in the digital age."Wicked, funny, insightful. This book is light years better than Who Moved My Cheese."-The Ann Arbor NewsRoss, Brian is the author of 'When the Caffeine Wears Off De-Hyping the New Economy', published 2001 under ISBN 9780595183500 and ISBN 0595183506.