When Lean Enterprises Collide Competing Through Confrontation

When Lean Enterprises Collide presents a new theory of competition for manufacturers racing to create the most innovative product at the lowest prices. The author shows that the key to success in this environment is the integrative management of cost, quality, and functionality. Robin Cooper describes eight innovative and aggressive cost management techniques, including target costing and value engineering.Cooper, Robin is the author of 'When Lean Enterprises Collide Competing Through Confrontation', published 1995 under ISBN 9780875845401 and ISBN 0875845401.