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9781422103357

Value Merchants Demonstrating and Documenting Superior Value in Business Markets

Value Merchants Demonstrating and Documenting Superior Value in Business Markets
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Product details

  • ISBN-13: 9781422103357
  • ISBN: 1422103358
  • Publication Date: 2007
  • Publisher: Harvard Business School Press

AUTHOR

Anderson, James C., Kumar, Nirmalya, Narus, James A.

SUMMARY

James A. Narus is Professor of Business Marketing at the Babcock Graduate School of Management, Wake Forest University.Anderson, James C. is the author of 'Value Merchants Demonstrating and Documenting Superior Value in Business Markets', published 2007 under ISBN 9781422103357 and ISBN 1422103358.

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