42779341

9781119207177

Value-Based Marketing : Marketing Strategies for Corporate Growth and Shareholder Value

Value-Based Marketing : Marketing Strategies for Corporate Growth and Shareholder Value

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  • ISBN-13: 9781119207177
  • ISBN: 1119207177
  • Edition: 2
  • Publication Date: 2015
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Doyle, Peter

SUMMARY

Doyle, Peter is the author of 'Value-Based Marketing : Marketing Strategies for Corporate Growth and Shareholder Value', published 2015 under ISBN 9781119207177 and ISBN 1119207177.

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