1786430
9780878146789
Utility Marketing Strategies Competition and the Economy
by Gellings, Clark W.
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Product details
- ISBN-13: 9780878146789
- ISBN: 0878146784
- Publication Date: 1994
- Publisher: PennWell Corporation
AUTHOR
SUMMARY
Increased competition has made it necessary for utilities to develop more effective strategies to market electricity. The reader will learn how to clearly define and promote the advantages of electricity, as well as how regulatory, environmental, and technological barriers can be effectively addressed and overcome, to enable the utility to better serve its customers.Gellings, Clark W. is the author of 'Utility Marketing Strategies Competition and the Economy', published 1994 under ISBN 9780878146789 and ISBN 0878146784.
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