Understanding Color An Introduction for Designers

From theory to practice-enhance your skills in working with colorNow in an updated Third Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. Through authoritative, easy-to-follow instruction, you'll learn how to use color more comfortably, creatively, and effectively than ever before.Take your work to the next level by exploring how different light sources affect color rendition, how placement changes colors, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This Third Edition is full of powerful new features that reflect the latest issues in color and design, including: Updated material for successfully designing with color in a digital environment Innovative coverage of color marketing issues Dozens of new illustrations Helpful tips for using color in the working environment Valuable exercises to reinforce color conceptsUnderstanding Color, Third Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in graphic design, architecture, interior design, landscape architecture, and industrial and textile design.Holtzschue, Linda is the author of 'Understanding Color An Introduction for Designers', published 2006 under ISBN 9780471715085 and ISBN 0471715085.