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9780761922445

Ultimate Secrets of Advertising

Ultimate Secrets of Advertising
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Product details

  • ISBN-13: 9780761922445
  • ISBN: 076192244X
  • Publication Date: 2001
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Jones, John Philip

SUMMARY

Based on research, this is a thorough study of advertising accountability and the comparison of investment and return. The book demonstrates advertising's effect on consumer purchasing of a brand.Jones, John Philip is the author of 'Ultimate Secrets of Advertising', published 2001 under ISBN 9780761922445 and ISBN 076192244X.

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