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9780071361248
Ultimate Guide to Sports Marketing
by Graham, Stedman, Neirotti, Lisa Delpy, Goldblatt, Joe Jeff
465888
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Product details
- ISBN-13: 9780071361248
- ISBN: 0071361243
- Edition: 2
- Publication Date: 2001
- Publisher: McGraw-Hill
AUTHOR
SUMMARY
Stedman Graham is president of Graham and Associates, a leading sports marketing firm and an adjunct professor at Northwestern University's Kellogg Graduate School of Management Lisa Delpy Neirotti, Ph.D., is director of the sports management program at The George Washington University Joe Jeff Goldblatt is director of the event management program at The George Washington UniversityGraham, Stedman is the author of 'Ultimate Guide to Sports Marketing', published 2001 under ISBN 9780071361248 and ISBN 0071361243.
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