5050761
9781599180304
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.Learn how to: Build an AdWords campaign from scratch Identify keywords that entice people to click on your ads Get the lowest bid prices on your keywords Defeat click fraud and other scams Use search engine optimization techniques Turn clicks into customers Plus get FREE e-mail updates on Google's ever-changing system.Marshall, Perry is the author of 'Ultimate Guide to Google AdWords How to Access 100 Million People in 10 Minutes', published 2006 under ISBN 9781599180304 and ISBN 1599180308.
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