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9780750647960

Uk Festival and Special Event Management

Uk Festival and Special Event Management
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  • ISBN-13: 9780750647960
  • ISBN: 0750647965
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Bowdin, Glen, McDonnell, Ian, Allen, Johnny

SUMMARY

Events Management provides an introduction to the principles and practices associated with planning, managing and staginf special events. It looks at important components such as stage and logistic management, marketing and promotion, event evaluation and event reporting to offer a systematic guide to organizing a successful event. The book: * Introduces the concepts of special event planning and management * Discusses the key components for staging an event, and covers the whole process from creation to evaluation * Examines the event industry within its broader business context * Provides an effective guide for producers of special events * Contains learning objectives and review questions to consolidate learning Events Management is full of real-life case studies which illustrate key concepts and place theroy in a practical context. Examples include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival.Bowdin, Glen is the author of 'Uk Festival and Special Event Management' with ISBN 9780750647960 and ISBN 0750647965.

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