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9780814473764

Truth The New Rules for Marketing in a Skeptical World

Truth The New Rules for Marketing in a Skeptical World
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Product details

  • ISBN-13: 9780814473764
  • ISBN: 0814473768
  • Publication Date: 2007
  • Publisher: Amacom

AUTHOR

Upshaw, Lynn B.

SUMMARY

Lynn B. Upshaw is a member of the MBA faculty at the Haas School of Business, University of California at Berkeley.Upshaw, Lynn B. is the author of 'Truth The New Rules for Marketing in a Skeptical World', published 2007 under ISBN 9780814473764 and ISBN 0814473768.

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