Transforming Publishing for Industry Using Digital Strategies

The Internet and digital technology have transformed the publishing industry, making speed a requirement in production and service. Paul Evans here explores how publishing must develop to meet these new demands of the digital age and proposes ways that the industry can fully utilize the Internet to better serve customers. This volume is a valuable resource for publishers and for anyone with an interest in businesses using digital technology.Evans, Paul M. is the author of 'Transforming Publishing for Industry Using Digital Strategies', published 2004 under ISBN 9789051669381 and ISBN 9051669380.