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9781591840800

Trading Up Why Consumers Want New Luxury Goods... And How Companies Create Them

Trading Up Why Consumers Want New Luxury Goods... And How Companies Create Them
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Product details

  • ISBN-13: 9781591840800
  • ISBN: 1591840805
  • Publication Date: 2004
  • Publisher: Penguin Group (USA) Incorporated

AUTHOR

Silverstein, Michael, Fiske, Neil, Butman, John

SUMMARY

Michael J. Silverstein is senior vice president and head of The Boston Consulting Group's office of the CEO.Silverstein, Michael is the author of 'Trading Up Why Consumers Want New Luxury Goods... And How Companies Create Them', published 2004 under ISBN 9781591840800 and ISBN 1591840805.

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