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9780750654074

Total Relationship Marketing, Second Edition

Total Relationship Marketing, Second Edition

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Product details

  • ISBN-13: 9780750654074
  • ISBN: 0750654074
  • Edition: 2
  • Publication Date: 2002
  • Publisher: Butterworth-Heinemann

AUTHOR

Evert Gummesson

SUMMARY

Gummesson provides encyclopaedic coverage on current thinking on total relationship marketing. He broadens the debate on marketing management by analysing it in terms of relationships, networking and interaction.Evert Gummesson is the author of 'Total Relationship Marketing, Second Edition', published 2002 under ISBN 9780750654074 and ISBN 0750654074.

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