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9780684848679

Total Integrated Marketing Breaking the Bounds of the Function

Total Integrated Marketing Breaking the Bounds of the Function
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Product details

  • ISBN-13: 9780684848679
  • ISBN: 0684848678
  • Publication Date: 2003
  • Publisher: Simon & Schuster

AUTHOR

Hulbert, James M., Capon, Noel, Piercy, Nigel F.

SUMMARY

James Mac Hulbert is the R. C. Kopf Professor of International Marketing at Columbia Business School.Hulbert, James M. is the author of 'Total Integrated Marketing Breaking the Bounds of the Function', published 2003 under ISBN 9780684848679 and ISBN 0684848678.

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