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9780521837156
Time for a Model Change Re-Engineering the Global Automobile Industry
by Maxton, Graeme P., Wormald, John
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- Comments: Ex-library copy with usual markings.\r\n
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Product details
- ISBN-13: 9780521837156
- ISBN: 0521837154
- Publication Date: 2004
- Publisher: Cambridge University Press
AUTHOR
SUMMARY
Car making remains an important industry in the first world, but it is an industry in crisis. Set in its ways, undervalued by the capital markets, & riven with internal contradictions that inhibit reform, the authors argue that the car industry faces a choice between years of strife or radical change.Maxton, Graeme P. is the author of 'Time for a Model Change Re-Engineering the Global Automobile Industry', published 2004 under ISBN 9780521837156 and ISBN 0521837154.
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