This Gun Is For Hire From Personal to Corporate Design Projects

This Gun Is for Hire is a guidebook that illustrates how designers and clients can work together to develop projects that are both commercially successful and push creative limits. Not only is the book full of examples of projects that truly inspired their creators, their clients and their client's customers, but it also presents the projects in such a way that others can learn from them. Projects are depicted with impressive visuals and are accompanied by text explaining the original briefing and the circumstances leading up to either their implementation or a lost job. The book is rounded out by a series of interviews with and essays by working designers on issues including corporate communications, inspiration, and creative development explaining how the design process and client relations are inter-related. The book contains recent corporate, graphic and product design as well as ads ranging from self-promotion to cultural institutions and corporate clients both local and global. Featuring diverse projects, the work in This Gun Is for Hire gives insight into the ongoing challenge of translating personal design approaches into viable commercial projects.Klanten, Robert is the author of 'This Gun Is For Hire From Personal to Corporate Design Projects', published 2004 under ISBN 9783899550542 and ISBN 3899550544.