5338832
9781770090873
The message of this marketing guide is simple: the correct interpretation of cultural signals is the most important part of opening new territories and entering niche markets. Providing an overview of the basic South African mindset and its regional variations, the book explains that South Africans have had to break down many doors to succeed, and they enjoy being treated like chiefs-- whether in parliament, the boardroom, in church, or on the street-- and all marketing strategies should be tailored accordingly.Kuzwayo, Muzi is the author of 'There's a Tsotsi in the Boardroom ', published 2007 under ISBN 9781770090873 and ISBN 1770090878.
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