There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle & the Quest for the Digital Future

If you're wondering what happened after a co. without assets acquired a co. without a clue,Ó it's time to crack open this book about the doomed merger of America Online (AOL) & Time Warner. Swisher discovers how the deal of the century became the messiest merger in history. She delivers a keen analysis of this debacle that is a must-read if you want to understand what it means for the digital future. This is the first detailed exam. of the merger's aftermath, & it also looks forward to what is coming next. Searches for clues about where the merger went wrong & who is to blame. Seeks to answer the key question: Will the demise of the this merger be the final & inevitable chapter of the dot-com debacle or will it herald a new paradigm altogether?Swisher, Kara is the author of 'There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle & the Quest for the Digital Future', published 2003 under ISBN 9780756794255 and ISBN 0756794250.