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9780582998704

Theories of Mass Communication

Theories of Mass Communication
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Product details

  • ISBN-13: 9780582998704
  • ISBN: 0582998700
  • Edition: 5
  • Publication Date: 1989
  • Publisher: Allyn & Bacon, Incorporated

AUTHOR

DeFleur, Melvin L., Bale-Rokeach, Sandra J.

SUMMARY

This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.DeFleur, Melvin L. is the author of 'Theories of Mass Communication', published 1989 under ISBN 9780582998704 and ISBN 0582998700.

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