The Secret Language of Financial Reports

[Haskins_The Secret Languagenot;_0-07-154553-0] [back cover] Wise investors uncover a company's real story The Secret Language of Financial Reportshelps you read a company's annual report like a good book so you can make informed investment decisions for yourself. From reading the fine print to interpreting what isn't accounted for, this authoritative guide provides a road map for seeing past the noise and jargon in company reports in order to infer "the real story" behind a company's financial performance. Through numerous diagrams, insightful analogies, and real-world examples, it deconstructs and explains the critical aspects of an annual report by revealing fourteen underlying "secrets." InThe Secret Language of Financial Reports, Mark Haskins demystifies the process of creating annual reports in order for you to fully understand the main purposes, fundamental premises, basic content, embedded compromises, and inherent shortcomings of these documents. He offers detailed coverage of: Balance sheets, income statements, and statements of cash flow The auditor's report, financial statement notes, and management's discussion and analysis A variety of strategies for applying the information you decipher Mark E. Haskinsis a professor in the Darden Graduate School of Business at the University of Virginia where he teaches financial reporting.Haskins, Mark E. is the author of 'The Secret Language of Financial Reports', published 2007 under ISBN 9780071545532 and ISBN 0071545530.