1556183
9781860205408
The Search for a Method: Focus Groups and the Development of Mass Communication Research
by David E Morrison
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Product details
- ISBN-13: 9781860205408
- ISBN: 1860205402
- Edition: 1st Ed.
- Publication Date: 2003
- Publisher: University of Luton Press
AUTHOR
SUMMARY
This study covers the origins, path and practice of focus group research. It provides both a detailed methodological critique and a focused look at the beginnings of modern modes of mass communication research.David E Morrison is the author of 'The Search for a Method: Focus Groups and the Development of Mass Communication Research', published 2003 under ISBN 9781860205408 and ISBN 1860205402.
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