7523355
9780071179089
The Essentials of Marketing: A Global Managerial Approach (The Irwin/McGraw-Hill series in marketing)
by Perreault, William D., Jr., McCarthy, E. Jerome
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Product details
- ISBN-13: 9780071179089
- ISBN: 0071179089
- Edition: 8th Ed
- Publication Date: 2000
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
This is a brief version of 'Basic Marketing' by the same author. It offers a thorough integration of marketing themes, topics and examples which are woven together throughout the text, marketing strategy is emphasized and topics include implementation control and technology and marketing strategy.Perreault, William D., Jr. is the author of 'The Essentials of Marketing: A Global Managerial Approach (The Irwin/McGraw-Hill series in marketing)', published 2000 under ISBN 9780071179089 and ISBN 0071179089.
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