The Business of Public Relations

The Business of Public Relations fills a void in both the professional and academic literature on the management of public relations practice. Using systems theory, this book approaches public relations as an organizational subsystem. The author defines a functional network for the practice of public relations consistent with contemporary management theory. In addition, the author presents and develops a practical management model for application in both corporate and counselor settings. Chapters include discussions on the development of employee incentives, pensions, profit sharing systems, and the sale and merger of consultant practices. Each chapter is accompanied with model programs with examples, such as contractual agreement, and the specifics of their applications.E W Brody is the author of 'The Business of Public Relations', published 1987 under ISBN 9780275926496 and ISBN 0275926494.