The 100 Best TV Commercials: . . . And Why They Worked

Commercials have become a part of the American narrative, as important a signifier of our times as a great work of literature or a blockbuster motion picture. But what seperates the truly brilliant ads from the rest? The landmark achievements presented in The 100 Best TV Commercials provide a hundred eloquent answers to that question. Selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry, these commercials represent the very best that the advertising world has to offer.Bernice Kanner, whose "On Madison Avenue" column in New York magazine was required reading for more than a decade, has taken each of these small masterpieces and analyzed what made them work, why they so successfully moved us, and how they broke through the clutter to become a part of the cultural landscape.From the Marlboro Man to the Energizer Bunny, Kanner's book is vital reading for those who create our commercial culture ... and those who live in it.Kanner, Bernice is the author of 'The 100 Best TV Commercials: . . . And Why They Worked' with ISBN 9780812933765 and ISBN 0812933761.