6037448
9780521716758
Using original and extensive focus group research and new developments in cognitive theory, Ellen Mickiewicz unveils a profound mismatch between the complacent assumption of Russian leaders that the country will absorb their messages, and the viewers on the other side of the screen.Mickiewicz, Ellen is the author of 'Television, Power and the Public in Russia', published 2008 under ISBN 9780521716758 and ISBN 0521716756.
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