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3610878

9780471105688

Successful Mark.strat.f/nonprofit Org.

Successful Mark.strat.f/nonprofit Org.
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Product details

  • ISBN-13: 9780471105688
  • ISBN: 0471105686
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

McLeish, Barry J.

SUMMARY

This book explains how marketing can be used to enhance fund-raising and increase the nonprofit's visibility in the community. It provides some basic marketing concepts and then demonstrates how to apply them to situations facing nonprofits.McLeish, Barry J. is the author of 'Successful Mark.strat.f/nonprofit Org.' with ISBN 9780471105688 and ISBN 0471105686.

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