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9780471123804

Successful Marketing Research The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors

Successful Marketing Research The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors
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  • ISBN-13: 9780471123804
  • ISBN: 0471123803
  • Publication Date: 1995
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Hester, Edward L.

SUMMARY

Successful Market Research is aimed at both potential and established small business owners and details how to conduct this research using the least money and time consuming methods.Hester, Edward L. is the author of 'Successful Marketing Research The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors', published 1995 under ISBN 9780471123804 and ISBN 0471123803.

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