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9781591404170

Strategies for Generating E-Business Returns on Investment

Strategies for Generating E-Business Returns on Investment
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Product details

  • ISBN-13: 9781591404170
  • ISBN: 1591404177
  • Publication Date: 2004
  • Publisher: IGI Global

AUTHOR

Shin, Namchul

SUMMARY

Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoShin, Namchul is the author of 'Strategies for Generating E-Business Returns on Investment', published 2004 under ISBN 9781591404170 and ISBN 1591404177.

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