Strategic Planning What Every Manager Must Know

In today's complex world of business, strategic planning is indispensable to effective management. Ever since the mid-1950's, when American companies began to develop formal long-range planning systems, wise managers have understood the importance of knowing where their firm was headed and how it intended to get there. To function effectively in a modern, planned operation, every manager must have a practical understanding of how the planning process works. That's exactly what this book offers: a step-by-step guide to strategic planning. George A. Steiner, a well-known expert in the field of management, provides a concise, jargon-free handbook that avoids abstract theory and takes you straight to the "how-to" of planning. Whether you're designing and implementing a new plan or working with a plan that's already in operation, "Strategic Planning" puts the information you need at your fingertips. It takes you through every stage of the process, from idea to execution to evaluation. (Andexplains "Fifty Common Pitfalls" you'll need to know about.) You can plug your own data into the lucid charts, tables, and checklists for a valuable start on getting organized and evaluating your planning needs. And there's plenty of penetrating discussion about the questions and quandaries you're likely to meet along the way. For example: * How do you identify, evaluate, and implement strategies? * How do you design a planning system to fit the unique characterisSteiner, George A. is the author of 'Strategic Planning What Every Manager Must Know' with ISBN 9780029311103 and ISBN 0029311101.