Strategic Planning

The Strategic Planning Workbook 2nd edition Neville Lake With a free video on CD ROM "How to run a strategic workshop" REAR COVER: Where is your business now? Where could it be should it be in the future? How do you bridge the gap? Strategy should be about thinking clearly and acting deliberately so that you make the most of your opportunities. The strategic processes should be straightforward and practical, and organised in a way that energises your people. The Strategic Planning Workbook will show you how to put together an exceptional strategy so that your business can realise its full potential. Refreshingly jargon-free and packed with practical templates, it is based on proven techniques and decision-making processes. It takes you through all the key steps from identifying possibilities to implementation, and there is a 40-minute video on the CD ROM to guide you through the trickiest part of the process running a successful strategic workshop. This fully revised second edition shows you how to: think like a strategist; identify your current situation; identify possibilities and options; run a strategic retreat; select which options will lead you to the greatest possible success; crisply define your mission, vision, values and measures; develop an action plan; turn that plan into implementation steps; communicate your plan to different audiences. Whether you are a manager in a large organisation or an owner/manager of a small business, The Strategic Planning Workbook will become an indispensable guide and reference tool. The accompanying upgraded CD ROM includes a 40-minute video presentation by the author on strategic planning. Neville Lake is a Registered Psychologist who has been a business and strategic consultant for over 20 years. He has worked for some of the world's top consulting firms, written five books, consulted to over 100 businesses, and presented at conferences around the world.Lake, Neville is the author of 'Strategic Planning ', published 2006 under ISBN 9780749445096 and ISBN 0749445092.