6602358
9781843343639
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This title acts as a bridge between marketing and strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions.Lee, Yang-Im is the author of 'Strategic Marketing Decision-Making In Japanese And South Korean Companies', published 2008 under ISBN 9781843343639 and ISBN 1843343630.
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