by John A. Parnell, Mark J. Kroll, Peter Wright

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ISBN-13: 9780133628159
ISBN: 0133628159
Edition: 3rd
Publication Date: 1996
Publisher: Prentice Hall College Div

AUTHOR

John A. Parnell, Mark J. Kroll, Peter Wright

SUMMARY

Interesting in both content and format, it integrates the most recent academic theory with current business practices in strategic management, and liberally illustrates concepts with examples from some of today's most progressive global organizations.Features unique Strategic Insight boxes to demonstrate how a variety of domestic and international companies succeed or fail at implementing theories. Includes discussions on key topics, such as corporate governance, corporate restructuring, reconfiguring/reengineering, and horizontal structure.John A. Parnell is the author of 'Strategic Management: Concepts and Cases', published 1996 under ISBN 9780133628159 and ISBN 0133628159.

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