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1654862

9780789020161

Strategic Global Marketing Issues and Trends

Strategic Global Marketing Issues and Trends

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Product details

  • ISBN-13: 9780789020161
  • ISBN: 0789020165
  • Publication Date: 2003
  • Publisher: Routledge

AUTHOR

Kaynak, Erdener

SUMMARY

Erdener Kaynak, PhD, DSc, is currently Professor of Marketing and Chair of the Department of Marketing at the School of Business Administration of The Pennsylvania State University at HarrisburgKaynak, Erdener is the author of 'Strategic Global Marketing Issues and Trends', published 2003 under ISBN 9780789020161 and ISBN 0789020165.

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