1654769
9780471486992
* Why are large organisations, including household names, sometimes accused of 'losing the plot' in their business strategy? * Why do organisations fail to exploit new opportunities such as that presented by Dyson's innovative vacuum cleaner design? * Why were funds poured into the UK Dome and the City of London Taurus computer project when it was clear that 'good money' was following 'bad'? The answers will surprise you. Using psychological theory, paper and pencil 'thought problems', and well-chosen quotations from newspaper articles written at the time, the book demonstrates and explains the causes of these 'strategic blunders'. It also shows how to recognise and avoid your own organisation making the same mistakes. Providing clear guidance with a number of tried and tested methods and techniques, the author shows how organisational decision making can be improved by avoiding delaying tactics and a 'blame culture' and how scenario planning can be used to overcome management overconfidence in predicting the future.Wright, George is the author of 'Strategic Decision Making A Best Practice Blueprint', published 2001 under ISBN 9780471486992 and ISBN 047148699X.
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