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9780742530676

Strategic Copywriting How to Create Effective Advertising

Strategic Copywriting How to Create Effective Advertising

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Product details

  • ISBN-13: 9780742530676
  • ISBN: 0742530671
  • Publication Date: 2004
  • Publisher: Rowman & Littlefield Pub Inc

AUTHOR

Applegate, Edd

SUMMARY

'Strategic Copywriting' is a detailed how-to guide on techniques for writing & designing ads in newspapers, magazines, & other print media, as well as those broadcast on radio & television.Applegate, Edd is the author of 'Strategic Copywriting How to Create Effective Advertising', published 2004 under ISBN 9780742530676 and ISBN 0742530671.

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