Start & Run a Retail Business

As today's consumers tire of the "mega" and "super" stores, the demand has grown for smaller, independent shops offering quality products and excellent customer service. Tackling the unique problems and challenges facing small retailers, this guide includes: -- Selecting the best location and hiring employees -- Purchasing and inventory control -- Advertising and promotion -- Merchandising -- Setting competitive prices -- Franchising -- Record keeping and accountingDion, Jim is the author of 'Start & Run a Retail Business ' with ISBN 9781551807232 and ISBN 1551807238.