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Publication Date: 1993
Publisher: Points Ahead, Incorporated
Wascovich, Terence R.
THE SPORTS MARKETING GUIDE is the first "how to" reference manual ever published that focuses on successful marketing of sports teams, community recreation programs, school athletic programs, etc. It includes information valuable to corporate executives regarding maximizing their investment in such a program. With athletic & community event programs being eliminated on a regular basis because of the lack of money to support them, THE SPORTS MARKETING GUIDE provides practical, proven examples to generating revenue through corporate sponsorships, ticket sales & exciting promotion ideas. Here's what the expert's say, "THE SPORTS MARKETING GUIDE is phenomenally comprehensive in its scope. It is targeted to the event/team executive & the corporate marketing type who puts his career on the line every day deciding where to place his promotional bucks."--Howard Schlossberg, American Marketing Association AND "THE SPORTS MARKETING GUIDE would be a valuable educational resource for the Sport Marketing instructor. The practical examples within the book provide supplemental learning activities necessary in synthesizing information."--Dick Irwin, Sport Administration Coordinator, Kent State University. THE SPORTS MARKETING GUIDE offers a 25% discount on the paper & trade editions. Include $7.00 shipping & handling per book & 6.25% sales tax for Ohio residents. Send check or money order payable to Points Ahead, 1346 Red Bush, Cleveland, OH 44056-2048. Visa, Mastercard accepted. For more information call; 216-467-4160.Wascovich, Terence R. is the author of 'Sports Marketing Guide', published 1993 under ISBN 9780963823823 and ISBN 0963823825.