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9780538694773

Sports and Entertainment Marketing

Sports and Entertainment Marketing
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  • Condition: Good
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9780538694773
  • ISBN: 0538694777
  • Publisher: Cengage South-Western

AUTHOR

Kasero, Oelkers, Kaser, Ken, Oelkers, Dotty B.

SUMMARY

Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the text and highlighted with an icon to indicate how it is used in the marketing process.Kasero, Oelkers is the author of 'Sports and Entertainment Marketing' with ISBN 9780538694773 and ISBN 0538694777.

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