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Publication Date: 2007
Publisher: Thomson Learning College
Kaser, Ken, Oelkers, Dotty B.
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.Kaser, Ken is the author of 'Sports and Entertainment Marketing ', published 2007 under ISBN 9780538445146 and ISBN 0538445149.