Social Psychology: Unraveling the Mystery (with Interactive Companion Website Access Card)

Kenrick, Neuberg, and Cialdini encourage student comprehension by showing that social behavior is goal-directed and is a result of interactions between the person and the situation. Social Psychology offers a unique integrated approach to social behavior. Using a goal-directed approach, the authors organize the book around a Goal, Person, Situation framework using a pair of unifying themes: Social behavior is goal-directed. Social behavior is a result of interactions between the person and the situation. By using these two simple organizing themes, the book presents the discipline as a coherent framework for understanding human conduct. The authors have captured social psychology's renowned ability to captivate student interest but add throughout the more intellectually helpful (and satisfying) feature of integration. Compelling mysteries, cutting-edge scholarship, lively writing, and the authors' reputations as both respected researchers and also as teachers, all come together to make the second edition of Social Psychology: Unraveling the Mystery an accessible and engaging read for students, and to provide a modern and cohesive approach for their teachers. Using a goal-directed approach, the authors organize the book around a Goal, Person, Situation framework indicated throughout the text by attractive marginal icons that label the text's headings.Kenrick, Douglas T. is the author of 'Social Psychology: Unraveling the Mystery (with Interactive Companion Website Access Card)', published 2001 under ISBN 9780205332977 and ISBN 0205332978.