Social Marketing

Philip Kotler, an internationally renowned expert on social marketing, is S.C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University. The winner of several distinguished marketing awards and consultant to major corporations, he is the author of thirteen books that have appeared in fifteen languages. Eduardo L. Roberto is the Coca-Cola Foundation Professor of International Marketing at the Asian Institute of Management in Manila. He has worked in social programs throughout the world ranging from population control and rural development programs to campaigns to improve nutrition and health education, and is the author of Strategic Decision Making in a Social Program.Kotler, Philip is the author of 'Social Marketing' with ISBN 9780029184615 and ISBN 0029184614.