4151069
9780416012019
Out of Stock
The item you're looking for is currently unavailable.
Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.Leiss, William is the author of 'Social Communication in Advertising: Persons, Products and Images of Well-Being' with ISBN 9780416012019 and ISBN 0416012019.
[read more]